The year 2020 was designated as the year of sound by the International Commission for Acoustics, but it has turned into the year of streaming. When stay-at-home isolation orders were issued in early March to prevent the spread of COVID-19, consumers were compelled to experience more home entertainment. While the use of streaming services was already on the rise, the pandemic has boosted growth with more attractive and available services. Many providers are offering reduced rates or free trials with expectations that subscribers will not cancel once life returns to normal. Starz, for example, is offering a three-month subscription for just 5 dollars per month while Netflix is free for 30 days to new subscribers.
Let us explore the growth of OTT streaming further. (See the accompanying infographic.)
Broadcast television has taken a lead role in delivering important information regarding the coronavirus pandemic to local communities across the U.S. But how are TV companies ensuring their employees' safety? Then there is the repack process, and equipment manufacturers working diligently to supply TV stations the goods they need. What is the impact for all in the TV business? Read more including the interview with Qligent's Director of Sales, John Shoemaker on page 5 of Radio+Television Business Report.
Read the interview on page 65 of TM Broadcast International.