ATSC 3.0 aka NextGen TV
ATSC 3.0 Comes of Age
Dec 16, 2020 in Broadcasting OTA Standards

At a time when viewers are watching anytime, anywhere and turning to OTT streaming, broadcasters are looking for new ways to offer quality programming and improve revenues. The convergence of broadband with broadcast OTA signals or ATSC 3.0 appears to be the answer to stay competitive. ATSC 3.0 is the standard behind NextGen TV, which offers broadcasters and viewers added capabilities such as more subchannels, local content, personalization, customer engagement and emergency notification alerts as well as other benefits.