How to Simplify Ad Verification in Complex OTT/DTC Delivery

Your client just spent thousands of dollars on ad production matching that cost with ad placements for specific markets and airtimes to reach their target audience. How do you assure your client that their ad ran correctly, next to appropriate content and without a glitch, when there are multiple platforms and so many variables in the content distribution chain?

Today’s complex delivery chain includes many elements—linear TV, cable, broadband and satellite operators, local ad insertion agencies, CDNs and ISPs, each of which are a potential point of failure that content owners don’t have control over. Without an automated system, you could spend hours to review as-run logs and recordings, then export clips to them as proof to pay.

To compound the situation, viewers can choose to watch streaming content on their smartphones, tablets, PCs or smart TVs and at any time of day. With the multitude of OTT/DTC streams available, it would be impossible to manually monitor 24/7 in real time the accurate placement of ad markers, frequency and duration of ads, resolution and bit rate, and other service-level agreement (SLA) parameters. No matter what device the consumer uses to view content, automatic end-to-end monitoring from ingest to the edge is the solution to ensure the quality of experience expected by the client as well as their brand integrity.

Qligent’s Vision solution provides 24/7 fully automated advertising verification in real time across multiple distribution platforms. Leveraging SCTE-35 analysis tools on-board, Vision ensures ads are run according to schedule or splicing events for regional insertion. Vision compliance recording, Vision AsRun traffic schedule import and Vision Match option simplify verification and reporting while significantly reducing labor hours. Using Qligent Foresight can help you sort through mountains of Big Data coming from multiple viewing platforms, CDNs, devices and customer engagement systems to be able to analyze risk factors, engagement and potential churn.

Read the Use Case to find out how you can simplify verification and reporting while significantly decreasing labor hours.