Effective Monitoring Strategies Today And The Path Forward

The broadcast and production industry operate in a business environment consumed by data. We rely on data to analyze and understand the quality and performance of our content, and we rely on data to measure and monitor audience viewership and response. But how do we capture and leverage meaningful data in an increasingly complex web of physical layers, transport streams and delivery platforms all the way to the mobile device, or the set-top box/media player in the home?

Read the full article at The Broadcast Bridge.