At a time when viewers are watching anytime, anywhere and turning to OTT streaming, broadcasters are looking for new ways to offer quality programming and improve revenues. The convergence of broadband with broadcast OTA signals or ATSC 3.0 appears to be the answer to stay competitive. ATSC 3.0 is the standard behind NextGen TV, which offers broadcasters and viewers added capabilities such as more subchannels, local content, personalization, customer engagement and emergency notification alerts as well as other benefits.
Your client just spent thousands of dollars on ad production matching that cost with ad placements for specific markets and airtimes to reach their target audience. How do you assure your client that their ad ran correctly, next to appropriate content and without a glitch, when there are multiple platforms and so many variables in the content distribution chain?
Every day the next generation wireless technology 5G is in the news or being advertised. It’s expected to “change lives” with faster data rates and better connectivity than 4G. So, broadcasters might want to pay attention to the innovative features that 5G brings.
“Without standards, there can be no improvement.” Taiichi Ohno, Toyota industrial engineer. Every industry has its specific set of standards to measure operations, safety and quality. These agreed
We talk a lot about broadcast compliance regulation, but how did it all begin?
Before US citizens watched television or used telephones, broadcast regulation started with the Radio Act of 1912 . This
Sometimes a new law or standard is enforced that seems like a nuisance at the time to those concerned but ends up being particularly valuable in the long run. That was the case in 2009, when the Federal Communications Commission (FCC) mandated the Advanced Television Systems Committee