At a time when viewers are watching anytime, anywhere and turning to OTT streaming, broadcasters are looking for new ways to offer quality programming and improve revenues. The convergence of broadband with broadcast OTA signals or ATSC 3.0 appears to be the answer to stay competitive. ATSC 3.0 is the standard behind NextGen TV, which offers broadcasters and viewers added capabilities such as more subchannels, local content, personalization, customer engagement and emergency notification alerts as well as other benefits.
IABM caught up with Brick Eksten, the new CEO of Qligent to find out his plans for the company development going forward. They discuss how artificial intelligence and machine learning can help media companies optimize content delivery along with how
Sometimes a new law or standard is enforced that seems like a nuisance at the time to those concerned but ends up being particularly valuable in the long run. That was the case in 2009, when the Federal Communications Commission (FCC) mandated the Advanced Television Systems Committee