videos
"A Consumer-Focused Approach to Broadcasting", Fireside Chat, TV2025: Monetizing the Future
CEO Brick Eksten’s Fireside Chat called “Cultivating a Consumer-Focused Approach to Broadcasting: Platforms, Analytics, Performance”. In this 15-minute interview by TV News Check’s Kathy Haley, Brick discusses how broadcasters and content providers should use analytics to ensure quality customer experiences. He says, "Focusing on direct to consumer (DTC) gives you a completely different perspective on how best to deliver the content you have."
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