Qligent Amplifies Delivery Analytics Power within Vision Cloud Monitoring Platform
Qligent, a specialist in cloud-based, enterprise-level content monitoring and analysis, is moving beyond QoS and QoE analysis and compliance verification of its Vision monitoring platform to help customers cross-correlate performance data from origination to consumption. To be unveiled at IBC2017 in Amsterdam (September 15-19, 2017, RAI Convention Centre, Stand 8.E47), Qligent’s new advanced delivery analytics module will specifically help users better understand the end-to-end content journey by gathering intelligence on program content, distribution chain service quality, consumer behavior and other elements to gain a data-driven competitive advantage.
As Qligent COO Ted Korte explains, the “generalized audience” delivery model of traditional over-the-air, cable and satellite no longer applies as OTT and SVOD become the consumer preference, and the route to understanding how content reaches the audience via IP continues to grow more complex.
“The continued migration toward servicing the consumer’s demand for a personal experience means that broadcasters and TV service providers must embrace the broader landscape of monitoring an OTT or SVOD service,” said Korte. “It’s a consumers market, and any type of provider will need to be data-driven, and layered on delivery analytics, to understand how performance affects viewership and revenue in this highly signal-dense landscape. This means providing more feedback loops across the delivery chain from the headend to the consumer, and broadening the scope to supplement and/or mimic the massive data collection capabilities of companies who specialize in 1-to-1 relationships such as Facebook, Amazon and Google.”
While not everyone is ready for big data, the data analytics portion of TV monitoring has grown to mission-critical importance. Qligent makes this easier by cost-effectively capturing data from streams and equipment at points along the distribution and delivery path such as the origination, IT backbone, CDNs, edge devices, ISPs, mobile providers, and set-top boxes. Correlating all this data will provide visibility into a domain that was once well-understood and managed, but has since become a new frontier that consists of numerous unrelated and unaware IP service providers that must work together to deliver digital media to end consumers.
- Product and service monitoring, which gathers performance data tied to content and stream presentation
- Distribution chain monitoring, which gathers performance data for each delivery platform (OTA, Cable, Satellite, IPTV, OTT and Mobile)
- Consumer monitoring, which gathers performance data at set-top boxes and similar devices
- Cross-correlation and trend analysis, allowing users to leverage all data sets and compare information tied to end-to-end performance
“To remain competitive, broadcasters, content owners, and advertisers need to collect and analyze as many sets of data as possible, regardless of where they come from,” said Korte. “The Delivery Analytics module of Vision provides a key and difficult to obtain data set, and is open to integrate various other data sources available to Qligent customers. The end result reveals numerous useful insights such as how performance data affects viewership (cause-and-effect), inventory usage and value, ad placement optimization, and even competitive services statistics, if desired, which offers strategic value around service changes or additions.”
Centralized to Qligent’s Vision dashboard, users can drill down as deep as desired to capture the required data sets around delivery analytics or automate consolidated reports. Vision also makes Delivery Analytics possible the industry’s most economical solution for gathering field data through Qligent’s Virtual Probes and Micro-Probes, which continuously collect and report information to the Vision aggregation server.
Qligent architects complete monitoring, visualization and delivery analytics solutions for broadcasters, content distributors, ad agencies, regulators and network operators. Based in Melbourne, Florida, Qligent’s software-defined approach provides an open, vendor-agnostic platform to monitor performance, integrity and compliance of multiple signals, streams and systems across enterprises of any size. Its solutions provide the same consistent quality of content and service across multiple delivery platforms simultaneously.